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Only by improving the service quality of faucet enterprises can the brand market competitiveness be improved
  • Date:2019-02-26
  • Read:1266
With the advent of the era of meager profit, if the faucet enterprises just fight price war without paying attention to service experience, then the enterprises will be deeply affected. As consumers pay more and more attention to consumer experience, faucet enterprises need to improve service quality, so as to maximize the competitiveness of the brand market.

Product design shows internal service concept
Fully understand and respect the increasingly personalized needs of consumers, can improve consumer satisfaction, and the effect of service is not to make more consumers feel satisfied and happy? Therefore, the design of faucet products more in line with the personalized needs of users is very important. The so-called "sharpening the knife does not miss the firewood cutter", spend some time in advance to collect, evaluate and analyze the user's personalized needs, and respect the latest general needs of consumers. Even if individual needs cannot be met through mass production, it is beneficial to leave a survey data to judge the future trend. If there is an opportunity to flexibly use a small number of personalized needs, consumers leave a special impression on the brand and the enterprise. Embedded service in faucet products, the products themselves can reflect the concern of enterprises for consumers. When the brand is deeply rooted in people's hearts, consumers can rise to fans with a certain degree of loyalty.

Enhance the service awareness of employees and do not sell blindly
Only the customer can experience the service and score, as long as it can bring a good experience to the customer, it is a plus. However, it is necessary to do a good job in training employees in advance, and everyone should form a sense of service and become a habit of behavior. Don't just stand in their own point of view blindly sell products to complete the task, stand in the actual situation of the guests to consider, so as to give targeted high-quality advice. Even if the purchase intention of consumers is not strong, they can also provide customers with common sense of faucet or professional knowledge not available elsewhere. Even if the time precipitation of small and medium-sized faucet enterprises is not enough, and the technology and product level are not outstanding enough, outstanding services can be used to make up for this, which is a flexible link between consumers and enterprises. On the other hand, if the faucet products and technologies of enterprises are good enough, the high-quality service is the icing on the cake. The practice of emphasizing marketing and neglecting service is no different from self destructing signboards.

Strengthen after-sales service and brand recognition
Many faucet enterprises' after-sales service promotion is far less than their pre-sales product boasting. Many times, as long as consumers are "lucky" to experience a difficult problem of after-sales rights protection, even Diamond members, the brand's tall image that has been painstakingly built in the hearts of consumers for many years will be instantly toppled. I'm afraid that in the future, they will hesitate again and again under the conditions of being able to choose. On the contrary, if the after-sales service is well done, they are afraid that the consumers will not recommend this honest and reliable enterprise brand to their relatives and friends. The after-sales service is not limited to waiting for the customers to find the door to reflect the problems, but more importantly, within a few days after the consumers purchase, they should actively communicate with each other on the shopping process, product satisfaction and other aspects, asking, appeasing and accepting the suggestions. Don't forget that there is an important additional benefit to enhancing satisfaction through after-sales service - it can greatly enhance the recognition of the brand by consumers.
If faucet enterprises want to be supported and favored by consumers, they must provide them with high-quality services. "Service is market competitiveness" and "service is the second brand of the enterprise". Faucet enterprises need to pay attention to and constantly improve their understanding of service, so as to go further.



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