The way to survive in the era of big brands is to meet a new era. When the "tricks" used to fail one by one, many entrepreneurs can't sit still. They apply for classes everywhere, look for talents everywhere, and try to find solutions to problems. Of course, there is no solution for different industries.
However, the industry's suggestion is: in this era, if you want to survive, you must grasp a core, that is, the value experience of the target consumers.
Because, the future marketing must be experience marketing, all activities of sanitary ware enterprises must focus on the value experience of target customers. As long as enterprises firmly grasp the change of consumers' demand, their consumption motivation and life style, and give consumers a perfect whole process experience around the value that consumers care about and are different from competitors, you will surely win in the competition and occupy a place.
In addition, around the value experience, sanitary ware enterprises should at least achieve the following four points:
First, category innovation. The era of big brand is an era of rapid differentiation of categories. In order to survive in such a market environment, we must make great efforts in category innovation, beat old categories with new categories, and activate brand vitality with new categories.
Second, business model. In the era of big brands, commercial robbery is common. If you are not careful, your territory will be occupied by others, and your profits will be robbed by others. In order to prevent this kind of thing, the sanitary ware enterprise must make a breakthrough in the business model.
Third, communication media. In the era of big brands, the traditional way of communication is becoming more and more ineffective, and new media has been integrated into people's lives. To some extent, this has subverted the communication channels between enterprises and consumers. Sanitary ware enterprises must comply with this trend and rebuild the communication platform with consumers.
Fourth, emotional marketing. In the era of big brands, people's consumption decisions are often affected by emotions or emotions. If a good product angers consumers emotionally, it will also encounter the embarrassment of "unable to sell". Therefore, how to communicate effectively with the target customers is very important. This era is a "fan" era. If you turn your consumers into your fans, your emotional marketing is in place.



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