There are more than 1500 enterprises producing faucets in China, with an annual sales volume of about 10 billion yuan and an annual export volume of 20%. Through more than ten years' efforts, the production scale of domestic faucet industry has been continuously expanded, and the production capacity has been rapidly improved. At present, all kinds of medium and low-grade products on the market are dazzling, and their shapes are also rich and colorful. However, we can't be proud. Although we have more than 400 million US dollars in exports, few of them can be labeled as made in China. Entering the international market basically takes the form of OEM. However, China spends more than 400 million US dollars every year to import foreign high-quality tap products. In China's faucet industry, too few can be listed as unique flowers. Most of the products made in China can only play the role of end processing in the international market competition. High grade hardware faucet is still in an era of domestic brand vacancy, which is the embarrassment of China's hardware faucet industry.
In the high-end market of faucets, foreign brands still dominate. Foreign brands such as Gaoyi, Kohler and hansgeya have almost become the preferred choice in the high-end market. Although some domestic famous brands have a certain influence in the mid-range market, they are hard to find a trace in the high-end market.
There are differences between domestic faucets and imported ones
At present, new faucets emerge one after another on the market, some of which are still very expensive. Domestic faucets are cheaper than tens of yuan and more expensive than several hundred yuan, while the prices of all imported products are generally in the range of thousands or even tens of thousands of yuan. Even if the reason why many consumers prefer imported products? The reasons are as follows
One is appearance. The appearance of imported products is smoother, smoother and smoother, and the shape is more modern and fashionable.
The second is the precision of parts assembly. Most of the imported products are made of bronze, and the domestic ones are made of brass. When consumers choose and buy, the key is to look at the handle, and the switch should feel soft and effortless. If the handle feels astringent or too light, it indicates that the assembly structure is not good.
Brand development of domestic hardware faucet
According to the analysis of industry insiders, facing the extrusion of foreign brands, domestic faucet enterprises need to face the dual problems of how to maintain domestic market share and constantly expand the international market. Among them, the buyer and the brand are indispensable in the market. In fact, high-end does not necessarily have to import, made in China may not be low-grade, many foreign enterprises looking for Chinese OEM is a clear proof! But the faucet products made in China are rarely used in high-end places. When the brands made in China are well known, coupled with the price advantage of local manufacturing, we believe that the products made in China are competitive. China's leading hardware production technology is not outdated, the greater disadvantage is the brand.
Lack of high-end brand is not a good thing for an industry. Take the leading hardware industry for example, everyone is crowding on the ship of medium and low-grade products, and there will be a part of the enterprise will be squeezed head and blood. There are more competitors and we are all devoted to the price war, so it is bound to be unable to promote the normal development of the industry.
The lack of high-end brands is an opportunity for domestic enterprises, but it is also a challenge. It's not easy to create a brand. It requires enterprises to have strong capital, strong technical ability, unique corporate culture and advanced management level, and at the same time, it also needs enough patience and perseverance. As far as the market is concerned, the leading hardware industry needs domestic famous brands to advocate consumption, guide the development of the industry and promote the progress of the industry.
Innovation is the core driving force of brand building. In view of this, we should adhere to the concept of innovation, make use of scientific and technological progress and product research and development, and constantly produce high-quality faucets to meet the market demand.
At present, the public's perception of faucets is only limited to a few international well-known brands, and little about domestic brands. Therefore, efforts to improve the public awareness of domestic brands has become a very important topic.
Relevant information shows that at present, domestic faucets only account for about 20% of the middle and high-end market, and more than 60% in the low-end market. With the market competition gradually standardized and orderly, the low-end market will inevitably shrink. Domestic brand enterprises should quickly implement the strategy of developing from big to strong, developing both inside and outside, compete for the domestic middle and high-end market occupied by foreign brands, and actively expand exports to enhance profitability, which is the way for the development of hardware faucet enterprises.



New Standard Sanitary Ware Co.,Ltd|Water tap|Basin mixer|Kitchen faucet|Shower|Bathtub faucet|Pendant|Faucet manufacturer|Faucet factory|Bathroom manufacturers|Water tap OEM ODM|