In recent years, with the development of home building materials industry, people's consumption demand for home furnishing industry is higher and higher. Consumers no longer only focus on product quality, but more on after-sales service. However, this problem has become the hard injury of faucet enterprises in recent years. Therefore, at present, faucet enterprises must strengthen the service concept, unify the business ideas, and realize "service value-added", so as to be more close to consumer demand and create greater development space.
Tap service to be upgraded consumers need hard quality
Because the same products can be "added value" due to good services, or "reduced value" due to poor services. The image of faucet enterprises is fundamentally reflected in product quality and service quality. The eternal theme of service is the relationship between faucet enterprises and consumers, including how to turn complaining users into satisfied users, how to develop loyal customer groups, how to make marketing services become emotional labor, etc., so as to truly let users guide decision-making and then guide product development.
Now, more and more faucet enterprises begin to pay attention to the upgrading of service, which includes both hard service and soft service. Hard service is the foundation and soft service is the guarantee. The hardest service must be the quality of the faucet. Without this as the cornerstone, the best soft service is nothing but formalism. Consumers are not members of the "appearance Association", they need real hard quality. Only when we do a good job in hard service, can we do a good job in soft service on the premise of this hard bar, and package such services as extended warranty period, ten-year warranty, life-long maintenance into the service upgrade system.
Faucet enterprises need to attract dealers to unify business ideas
At the same time, as the industry competition continues to upgrade, excellent faucet manufacturers are bound to work hard in customer service to ensure market share. There is a way to have loyal customers, first of all, loyal employees; to have loyal consumers, first of all, loyal businesses. In fact, the dealer meeting is also an enterprise service behavior.
Faucet enterprises hold dealer meetings not only for the purpose of ordering and signing orders, but also for the purpose of standardizing behaviors and some cooperation terms. The more important significance is to unify the business ideas, have confidence in the brand of their agents, and form an idea of holding a group to fight the world. When selling products, businesses should not only introduce their products, but also the things behind them.
At present, the additional service of products is paid more and more attention by faucet enterprises. In order to have a really good "service brand", faucet enterprises should firmly remember the management idea of "consumers first", and take it as the basic criterion to adjust the organizational structure and operation mode of enterprises.
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