Gradually with the 80, 90 into the era of marriage, the entire household building materials industry consumer groups have also changed, younger has become the current trend, if continue to maintain the traditional home model style, has been completely unable to meet the consumption needs of young consumers, for traditional home dealers, improve the product chain and launch new products become the goal Before the main thinking of the problem. For bathroom enterprises, in the face of such a "fresh meat" market, the reform and innovation of products and a certain breakthrough in design style are the only way for enterprises.

"Fashionable" products are more popular with consumers

"Young, fashionable, personalized" as the symbol of the new generation of home consumers in the home demand, take bathroom as an example, personalized bathroom products have been favored by consumers in the market, but now the style and function of bathroom are not enough to meet the needs of young consumers, and the phenomenon of homogenization is serious, this old topic in the current home industry market Still popular, even though the differentiation has started, but similar bathroom products are still full of the whole market. Therefore, even if household enterprises use personalization as a way to attract consumers, it is not very attractive for young consumers who pursue to show their own personality. In order to win the young consumers, the traditional development mode is not feasible. It is necessary to innovate products, enrich the types and functions of products, and make the home design style from "traditional" to "fashionable".

Diversified mode of family guidance production

"Younger" home mainly includes appearance, function and material. What kind of appearance, function and material can attract young consumers? Young consumers can not only pursue the "green" of home, but also the basic standard for the younger generation of consumers. On top of the basic standards, bathroom products should also have beautiful appearance and various functions. At present, most of the household products in the market have single function, but the actual function is still in place, and the household enterprises still have a long way to go.
In order to enter the market of "fresh meat", home furnishing enterprises must "change their faces", especially to cater to the taste of consumers with brand-new products. As far as bathroom enterprises are concerned, opening up a unique and innovative product chain can quickly occupy the future market, promote the enterprise value in an all-round way, and win the consumer market in a large scale, so that the future road can be broader and longer.



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